Integrated Marketing and Communication
Overview
type:
Format:
On-campus / Online
Program Description
leadership roles in the rapidly evolving marketing and communication industry. Students will gain a deep understanding of the theoretical foundations and practical applications of marketing, advertising, public relations, digital media, and strategic communication. The program emphasizes the integration of multiple communication channels--such as digital media, social media, print, broadcast, and face-to-face communication--to create consistent, targeted messaging that resonates with customers and stakeholders. Students will learn to craft persuasive marketing campaigns, develop brand strategies, and leverage data analytics to meausre and improve marketing effectiveness. The program also provides a strong foundation in leadership, strategic planning, and project management, equipping graduates to lead teams, manage complex communication projects, and make informed decision in a fast-paced business environment.
Preparation
Students enrolling in the Integrated Marketing and Communication BAS program as transfer applicants may have earned an associate in applied science, and associate in arts, or an associate in science degree from an accredited institution recognized by 黑料网. Previous college coursework along with industry experience and/or military training may be considered to determine eligibility. The Strategic Communication AAS from BSC stacks directly into this Integrated Marketing and Communication BAS degree.
Program Requirements
Students should have an interest in communication, business, marketing, public relations, and working with people.
Career Opportunities
This B.A.S. degree prepares graduates for leadership roles in the marketing and communication industry, including marketing manager, public relations specialist, social media strategist, brand manager, advertising account executive, digital marketing specialist, media relations coordinator, or marketing communications director. Over 150,000 job openings today call for integrated marketing and communication skills.